Ford's Black Friday Sale is Redefining Savings and stands to be the best sales event of the year. During this years campaign the creative team wanted to turn the look up a notch, so they went with the college/party life inspired Black Light style. With the combination of a lively colour palette, and an exhilrating black light footage treatment, the bold neon text accelerates off the screen and pulses your instincts to see more of the Black Friday Event.